Tinder is an online dating application that allows users "find their match" by swiping through other profiles based on their photos and brief biography

As an experiential artist and storyteller, I set out to use Tinder for other reasons: to reach a new audience during our time in quarantine with an unexpected experience.

Independent Work, For Funsy

SCOPE: UX Research, Strategy, Content Creation, Prototype

TOOLS: Instagram, Tinder, Figma

FINAL PRODUCT: Digital Experience

The Challenge

Redesigning the Tinder Experience

I spent 2019 and 2020 in character while writing a short story—attracting thousands of followers on Instagram. Viewers mentioned feeling connected and described my content as therapeutic, whimsical, and refreshing.

So for this experiment, I made it my goal to use my fantasy self to connect with humans around the globe and spread love, comfort, and magic through Tinder during uneasy times.

Timeline

March 2020 - September 2020

• < 10 min in Strategy
• 5 months of Iteration

Talking to Myself to Identify My

😩 Frustrations

• Always the first to message or initiate conversation
• Can't charm guys as I would in person
• Not knowing what to write in short bio

🙏 Wants & Needs

• Increase my chances of matching to reach more
• Profile to be memorable & a "one-of-a-kind" experience (like me)
• Transport users into my world of fantasy

🚧 Restraints

• Men spend 5.7 to 6.26 seconds on average before swiping
• 500 character limit
• User must initiate conversation to ensure active engagement